Here are a few cost factors to consider as you frame up your budget.Ĭost Factor #1: The type of video you’re producingĪ full-blown live action video with videography, storyboarding, and scripts will be more expensive than short stock clips edited together with transitions and music. A video editor will ensure the right tempo, transitions, color grading, and sequence.
Editing: Here’s where a video editor brings it all together: footage, audio, and motion graphics like title cards or subtitles.
Audio editing: Many videos only need a bit of music to be a finished product, but those that require voice-over, sound effects, or have live-action audio can require the help of a more skilled sound editor to ensure the right mics, mic covers, and recording equipment are set up so wind and background noise don’t ruin your audio.Animation can overlap with motion graphics, which also includes animated visual elements and typography. Animation: An animator will bring your storyboards to life and line up visuals with your voice-over.Videography and direction: For live action videos, having someone who understands angles, shots, lighting, and expertise with frame rates, lenses, stabilization gimbals, filters, and ultra-HD resolutions like 4K.Pay close attention to things like cadence and tone-you want the voice-over to reflect your brand and your message. Voice-over: Hire a professional voice actor or narration specialist to deliver your script.Find a scriptwriter to polish up the non-visual (but very important) parts of your video Scriptwriting: Whether your video is all text or voice-over, you’ll need a script that outlines the dialogue in a succinct, engaging way.These can be as detailed or loose as you like, with directions for camera angles, lighting, and transitions. A storyboard artist can create a series of sketches that represent each shot you have in mind, along with any dialogue or voice-over (VO). Storyboarding: A storyboard tells your editor, animator, or videographer how you want your video to flow.A video producer can be a great source for guidance and product management as you navigate the process. Pre-production: First, draft a creative brief and scope, which will inform your timeline and the talent you’ll need.What goes into getting your video made will depend on the above, but generally include: Animated uses motion graphics or digital animation, like a whiteboard video.Live action uses footage you capture (e.g., a product video) or source online (e.g., stock clips edited along with a storyline seen here).What type of video should you produce?įirst, think about the message you’re trying to communicate and the best way to visually represent that message. Here, we’ll give you the tools and tips you need to get started. And it’s easy to get a polished video produced from start to finish entirely with contractors.
Our seasoned experts will prioritize your business goals while walking you through every phase of the journey.Ready to start creating high-quality videos for your business? Whether they’re for marketing or training, customer service or social media, videos are one of the most effective ways to get your message across. Forge Apollo’s dynamic production methods and established resources allow our team to turn this notoriously challenging aspiration into a realistic goal for your brand. Not to mention the price tag tends to run incredibly high for premium recording software and hardware. The content creation process can be strenuous and complicated, especially when considering the scope of modern technology and computer programs. The professionals at Forge Apollo possess both the skills and resources to transform your business objectives into sharp, captivating videos that engage your niche. It’s also difficult to achieve without a knowledgeable team of experts to prepare a strategy. So why aren’t more businesses implementing video marketing in their campaigns? Well, great video content isn’t created overnight. According to Wyzeowl, 88% of people would like to see more videos from brands in 2022, and 81% of marketers say video has helped them directly increase sales.
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