Some of them are used by search engines to understand what the website content is by providing additional information that is not displayed on the post page. START THE TRIAL NOW Understanding meta tags in the web page’s HTML code Meta properties for search enginesĪt the very top, we can see several properties defining the parameters of this article, also called meta tags or meta properties. To find an answer, we need to look into the html code of this particular post. Why is that? What can we do to change that? However, we can see this other text displayed, containing the | separator and it is shortened (showing the …). Ideally, we’d love only the post title to appear on Facebook when this blog post is shared. Apart from the article title, which is ‘Facebook Ads Target Audiences 101: The Ultimate Guide’, it also contains other elements – the default site title. However, the name of the post does not look ideal. Sharing a new blog post without optimising its open graph meta tagsĪs you can see in this example, the image looks good, so does the website URL. If you use Kontentino to manage your social media content, the preview is instantly available in Kontentino Calendar. The format is instantly shown in the preview. We’re going to use our recent post about Facebook Ads target audiences as an example.Īfter inserting the URL into the new post box, Facebook pulls the data from the target URL and creates a nicely formatted post for us. Creating a new post from your website article is as simple as inserting the link into a new Facebook post box. Web content sharing on Facebookįacebook is a great social media platform for sharing your new content. Let’s demonstrate the use of social media meta tags and link sharing on Facebook. This works analogically with Twitter meta tags, too. If you do not include these Open Graph (og) meta properties, Facebook will still display the information about your blog post but probably not in the way you’d want it to.
If the Facebook meta tags (=Open Graph meta tags) are present, you determine what’s being displayed in the Facebook post. You can control what they pull from the post by including social media meta tags (for example open graph tags) in the html code of your posts. Facebook, Twitter and other social media platforms get these parameters from your website. You’d like it to contain a quality image, correct name, description, and URL. When sharing an article link, you want your post to look nicely when published on social media.
8 Conclusion The importance of social media meta tags
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